industrial design | product styling

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Gazelle | collection 2013

It’s of the utmost importance that the Gazelle collection looks great year upon year. Our secret recipe is to look at the bike as a whole: Individual parts are coordinated carefully with regard to colour and style.
Each bicycle group within the collection is defined by their own style. Orange & Medeo for the everyday user, Chamonix & Fuente for the style conscious cyclist. ‘Paris’ is targeted as the no-nonsense bicycle.