industrial design | product styling


Gazelle | collection 2013

It’s of the utmost importance that the Gazelle collection looks great year upon year. Our secret recipe is to look at the bike as a whole: Individual parts are coordinated carefully with regard to colour and style.
Each bicycle group within the collection is defined by their own style. Orange & Medeo for the everyday user, Chamonix & Fuente for the style conscious cyclist. ‘Paris’ is targeted as the no-nonsense bicycle.