industrial design | product styling


SABIC | powertrain graphics

SABIC is the third largest diversified chemical company in the world. Its Automotive business, offers a comprehensive portfolio of thermoplastic solutions for various parts and systems of the vehicle and has a strong tradition of working with the automotive industry to drive innovation.

SABIC collaborates with automobile manufacturers and their suppliers to improve on conventional designs and explore entirely new ones. In support of this activity, SABIC asked Vanderveer Designers to develop a series of ghosted car views and detailed drawings of automotive powertrain components, systems and structures to effectively communicate the use of its unique automotive resins in this segment. SABIC came to us for our strong conceptual strengths, and our well-honed visualization and communication skills. SABIC says the illustrations are proving useful as tools to engage the industry and advance conversations on design solutions.